Your Mission is Scaling.
Are You?
Your Mission is Scaling.
Are You?
Coaching for impact founders
whose organization is scaling faster than they are.
Coaching for impact founders
whose organization is scaling faster than they are.


Hey, I'm Rob Konterman
Founder turned coach
Hey, I'm Rob Konterman
Founder turned coach
I co-founded Castor, a healthtech platform I scaled to 180 people. That journey taught me what mission-driven pressure really feels like.
Now I'm an EMCC-accredited coach, working with up to 12 impact founders to help them grow without losing themselves.
Most of the time I'm coaching the pattern. Some of the time I'm the operator who's done it, and I'll tell you what I'd do.
I co-founded Castor, a healthtech platform I scaled to 180 people. That journey taught me what mission-driven pressure really feels like.
Now I'm an EMCC-accredited coach, working with up to 12 impact founders to help them grow without losing themselves.
Most of the time I'm coaching the pattern. Some of the time I'm the operator who's done it, and I'll tell you what I'd do.
1
1
Years scaling startups
1
1
Years scaling startups
$0m+
$0m+
Raised across clients
$0m+
$0m+
Raised across clients
0+
0+
Impact Founders supported
0+
0+
Impact Founders supported
Trusted by impact organizations across the world
The Problem
Mission-driven, but running on fumes.
The organization is performing but you are paying the price.
You know your patterns
You've done the reflection, maybe even the therapy. Then the load rises, and the old autopilot wins.
You know your patterns
You've done the reflection, maybe even the therapy. Then the load rises, and the old autopilot wins.
You know your patterns
You've done the reflection, maybe even the therapy. Then the load rises, and the old autopilot wins.
The win wears off
You hit milestones but the joy wears off quickly. The next thing already has you.
The win wears off
You hit milestones but the joy wears off quickly. The next thing already has you.
The win wears off
You hit milestones but the joy wears off quickly. The next thing already has you.
The org is fine, you are not
The organization keeps performing. Your sleep, your evenings and the people at home pay for it.
The org is fine, you are not
The organization keeps performing. Your sleep, your evenings and the people at home pay for it.
The org is fine, you are not
The organization keeps performing. Your sleep, your evenings and the people at home pay for it.
The Solution
Same drive, cleaner fuel.
You keep the ambition. We change what's powering it.
Catch it in real time
You learn to spot the pattern while it's running. I hold you to the change when pressure returns.
Catch it in real time
You learn to spot the pattern while it's running. I hold you to the change when pressure returns.
Catch it in real time
You learn to spot the pattern while it's running. I hold you to the change when pressure returns.
Change your fuel mix
Working from curiosity and care instead of fear. Same ambition, and the wins start landing again.
Change your fuel mix
Working from curiosity and care instead of fear. Same ambition, and the wins start landing again.
Change your fuel mix
Working from curiosity and care instead of fear. Same ambition, and the wins start landing again.
Present where it counts
At work and at home. Boundaries that hold, evenings that stay evenings, energy that lasts.
Present where it counts
At work and at home. Boundaries that hold, evenings that stay evenings, energy that lasts.
Present where it counts
At work and at home. Boundaries that hold, evenings that stay evenings, energy that lasts.
Tools we might use
We’ll choose the right tools for your situation. Here’s what I have used with other founders in the past.
Energy Audit
Identify your energy drains and redesign your week for clarity and focus.
Energy Audit
Identify your energy drains and redesign your week for clarity and focus.
Fuel Check
Discover what's actually driving you: fear or curiosity. Shift the mix so you can sustain the pace.
Fuel Check
Discover what's actually driving you: fear or curiosity. Shift the mix so you can sustain the pace.
Catch Your Patterns
The five-step practice for learning to catch a pattern while it's running, not after.
Catch Your Patterns
The five-step practice for learning to catch a pattern while it's running, not after.
What you'll get
🎯 Clear Priorities
💚 Sustainable Drive
✅ Real Accountability
🧘♀️ Calm Presence
How We Get Started
We get to know each other before any commitment
How We Get Started
We get to know each other before any commitment
01
1
Intro Call (free, 45 mins)
You explain your situation, I ask questions and explain how I work
1
Intro Call (free, 45 mins)
You explain your situation, I ask questions and explain how I work
02
2
Formal Intake (90 mins)
We dive deep and define a first draft of your coaching question. You decide if you want to proceed
2
Formal Intake (90 mins)
We dive deep and define a first draft of your coaching question. You decide if you want to proceed
03
3
Coaching Cadence
We set a coaching cadence that works for you (usually 90 mins every 2-3 weeks)
3
Coaching Cadence
We set a coaching cadence that works for you (usually 90 mins every 2-3 weeks)
Don’t take my word for it
"Rob taught me to catch my own patterns in real time, the moment they fire. That skill has changed how I work and how I live."

Jan-Willem van Putten
Jan-Willem van Putten
Co-Founder,
School for Moral Ambition
"Rob's coaching helped me more intentionally allocate my time. I now have a better balance between importance and urgency, and can confidently plan 6 months ahead."

Celine Kamsteeg
Celine Kamsteeg
Co-Founder, Lafiya
Frequently Asked Questions
Do I have time for coaching if I am already overwhelmed?
When can I expect results?
I've tried coaching before. How is this different?
What stage of founder or company do you work with?
Do you only work with impact-focused founders?
Do you work online?
What does coaching cost?
Do I have time for coaching if I am already overwhelmed?
When can I expect results?
I've tried coaching before. How is this different?
What stage of founder or company do you work with?
Do you only work with impact-focused founders?
Do you work online?
What does coaching cost?

You've known for a while, haven't you?
Most founders wait for something to break before they change how they work. You don't have to.
“Thanks to Rob, our leadership offsite became a turning point: structured, honest, and genuinely productive.”

Tobias Polak
Founder & CEO, Ditto

You've known for a while, haven't you?
Most founders wait for something to break before they change how they work. You don't have to.
“Thanks to Rob, our leadership offsite became a turning point: structured, honest, and genuinely productive.”

Tobias Polak
Founder & CEO, Ditto

You've known for a while, haven't you?
Most founders wait for something to break before they change how they work. You don't have to.
“Thanks to Rob, our leadership offsite became a turning point: structured, honest, and genuinely productive.”

Tobias Polak
Founder & CEO, Ditto



